NASCAR partner WynnBET, the digital gaming division of Wynn Resorts, has launched the WynnBET mobile app in the Commonwealth of Virginia in conjunction with being awarded an online sports betting permit in the state.
The Henry County Board of Supervisors on Tuesday approved a resolution allowing Martinsville Speedway to enter into a cooperative marketing agreement with WynnBET, an Authorized Gaming Operator of NASCAR.
The company is collaborating with NASCAR as part of a multi-year national sports betting partnership to create and promote engaging sports betting experiences for sports fans, particularly race fans, in Virginia and across the United States.
“Our new partnership with Wynn Resorts is having a positive impact as NASCAR advances its position in the rapidly evolving gaming space,” said Tim Clark, SVP and Chief Digital Officer, NASCAR. “As we work closely with WynnBET to deliver a state-of-the-art race engagement tool for our race fans, we are grateful to the Virginia Lottery for leading this process and we look forward to welcoming this new experience in Virginia.”
With the recent announcement from the Virginia Lottery, WynnBET is now a legal gaming operator in the Commonwealth of Virginia, and the WynnBET mobile app has launched for sports betting enthusiasts to register and use throughout the state.
In 2020, the Virginia General Assembly passed legislation to legalize sports betting and create the process for the Virginia Lottery to grant online sports betting licenses. The WynnBET sports betting license application highlighting the partnership with Richmond Raceway and Martinsville Speedway was among 25 submitted to the Virginia Lottery in October 2020. WynnBET is now one of six currently authorized in the Commonwealth of Virginia.
Live, in race betting also will be available at Richmond Raceway.
WynnBET has launched a nationally-scaled sports betting business that is built upon the strength of its best-in-class brand offering with an innovative approach to sports betting products. WynnBET offers unique products comprised of one-of-a-kind experiences, unique social betting mechanics and a high-quality user experience to drive engagement and to attract both new and existing loyal customers.