Forever Young, a store for new and used children’s clothes, opened its doors on Nov. 1, marking the 50th business to open in Uptown since the COVID-19 pandemic began.
Austin and Kaylee White, who moved to Martinsville four years ago, opened the store after noticing a need for affordable children’s clothing in the area. Children grow out of their clothes quickly, but their clothing tends to be expensive.
“We have two kids of our own and clothing is expensive. They don’t wear it very long. So, we were actually in another store location, and I just kind of thought make it for our own city,” Austin White said.
The store mostly sells new and used children’s clothing at affordable prices, but also offers other children’s items.
“New and used clothing, primarily. We do have kids gear, bouncers, cribs, pack and plays, pretty much the necessities for kids,” Austin White said.
Many of the new businesses opening in recent years have done so with help and support from the Martinsville-Henry County Chamber of Commerce’s multiple business startup programs. Forever Young said the chamber’s involvement made the process easier.
“It was pretty easy. Or straightforward, I should say. The chamber helped us out a lot,” Austin White said.
Eventually, he said he would like to see a second location to help more families purchase affordable clothing and items for their children.
“Long term, I would like to see another store open in the future, not sure exactly how long,” he said.
Forever Young, located at 100 East Main Street, is open seven days a week, from 10 a.m. to 6 p.m.