Livy’s ice cream shop recently donated $500, a portion of proceeds from October sales, to the Ladies First initiative of the Martinsville-Henry County Coalition for Health and Wellness.
“Livy’s is excited to give this donation to Ladies First and we could not have ever done this without our loyal customers coming through the month of October,” Rodney Billings, owner, said.
Brittany Anthony, the Director of Marketing, Development and Community Relations for the coalition, said the donation is appreciated.
“We are very grateful to have community partnerships and especially since this is Livy’s first season of being open and they’re already giving back to the Martinsville-Henry County community,” she stated.
The donation will increase access for local women to receive mammography screenings.
“The money that they are donating helps local women access mammograms who may not be able to afford them otherwise,” Anthony added.
Billings issued a reminder that while the emphasis is in October, cancer awareness deserves year-around attention.
“Our fundraiser was in October, because Livy’s went pink, but we want to emphasize that this is not just an October thing. This is a year-round thing,” Billings said. ”Any woman that needs help with a screening can contact the Martinsville-Henry County Coalition for Health and Wellness.”