Dollar General opens new store in Bassett

Dollar General’s newest store at 5665 Fairystone Park Highway in Bassett held a grand opening on April 27.

The grand opening included prizes and special deals. The first 50 adult shoppers received a $10 Dollar General gift card and the first 200 shoppers received a Dollar General tote bag with complimentary product samples, among other giveaways.
“Dollar General is committed to delivering a pleasant shopping experience that includes a convenient location, a wide assortment of merchandise and great prices on quality products,” said Dan Nieser, Dollar General’s senior vice president of real estate and store development. “We hope our area customers will enjoy shopping at Dollar General’s new location.”
Dollar General stores provides a focused selection of national name brands and private brands of food, housewares, seasonal items, cleaning supplies, basic apparel and health/beauty products. The new store also features home décor and a party preparation selection. Seasonal products are displayed in the center of the store, departments are easily recognizable with visible signage and coolers are at the front of the store.
Traditional Dollar General stores employ about six to 10 people, depending on the need.  Anyone interested in joining the Dollar General team may visit the career section at
Dollar General is an ardent supporter of literacy and education. At the cash register of every store, customers interested in learning how to read, speak English or prepare for their high school equivalency test can pick up a brochure with a postage-paid reply card that can be mailed in for a referral to a local organization that offers free literacy services.
Since its inception in 1993, the Dollar General Literacy Foundation has awarded more than $160 million in grants to nonprofit organizations, helping more than 10 million individuals take their first steps toward literacy or continued education.
For more information about the Dollar General Literacy Foundation and its grant programs, visit

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