Martinsville Speedway and Cook Out announced a partnership on the entitlement of the spring NASCAR Xfinity Series Dash 4 Cash race on April 9. Cook Out, one of the fastest growing family-owned restaurant chains in the nation, will also become the Official Quick Service Restaurant of Martinsville Speedway. The official name of the spring Xfinity Series race at Martinsville Speedway will be the Cook Out 250.
“Cook Out has been serving fresh burgers, barbecue, hot dogs and shakes to NASCAR fans across the south for over 30 years, so we are proud to welcome them as an official partner of Martinsville Speedway,” said Martinsville President Clay Campbell. “We look forward to Cook Out helping us fire up the NASCAR Xfinity Series over our spring race weekend with the Cook Out 250.”
On Friday, April 9, the future stars of NASCAR will compete in the Cook Out 250 Xfinity Series race under the lights at 8:00 p.m. The race will also be the first race in Xfinity’s Dash 4 Cash. The track last hosted a spring Xfinity Series race from 1982 to 1994. This will mark the first spring Xfinity Series race at Martinsville since 1994, and its first-ever at night.
Cook Out will have a substantial presence with at-track signage this race season at Martinsville Speedway. As part of the partnership, Cook Out will have additional sponsorship rights with Martinsville for point-of-sale, advertising collateral, in-market promotions, consumer sweepstakes and integrated digital campaigns. The brand is also an official partner with NASCAR legacy tracks, Darlington Raceway and Richmond Raceway; including the entitlement for the 72nd running of the Cook Out Southern 500®, which will launch the NASCAR Cup Series Playoffs for the second consecutive year on Sunday, Sept. 5.
“We are excited and thankful to expand our NASCAR partnership with the Cook Out 250 at Martinsville Speedway, a track that’s close to home,” said Jeremy Reaves, CEO, Cook Out.
Since opening its first restaurant in Greensboro, N.C., Cook Out is known for its fresh burgers, barbecue, hot dogs and shakes as part of the “best combos in town.” The restaurant chain has since grown to nearly 300 locations across 10 states (Alabama, Georgia, Kentucky, Maryland, Mississippi, North Carolina, South Carolina, Tennessee, Virginia, and West Virginia).