Bauble Noelle Clothing Boutique recently celebrated its grand reopening after moving into a larger space. The boutique, a local favorite, offers jewelry, accessories, and clothing in a range of sizes.
Owner Chelsey Holland said she wanted to create a shop that was welcoming to all women, with a wide selection.
“I needed more space, but I also wanted to do something totally different,” she said. “I don’t like when everything starts looking the same. I just wanted something unique. Not oversaturated—something that stands out.”
The store carries popular brands like Simply Southern, Lulu B and Kate Spade. Customers will also find handmade clay earrings by Brittany Shay and a variety of local touches throughout the space. Styles rotate seasonally, and Holland is already preparing for the next transition.
“Come fall, we’re very pumpkins and skulls,” she joked. “We’ve got all of it.”
“I get asked all the time who I shop for,” she said. “And honestly? Anyone from 16 to 100. You’ll see younger girls here and women who’ve been shopping their whole lives, and we carry all different sizes, too. I’m not a size 0, and I want plus-size women to feel seen and fabulous.”
Holland reopened the shop on a Thursday morning and said she was thankful for the strong turnout.
“I was nervous,” she said. “I thought, Thursday? We’ll see. But I told myself, ‘Alright, family, let’s unite.’ And they showed up. It was awesome.”
Fashion has always been part of her life, though not through runways or magazines.
“I didn’t grow up with all that designer stuff,” she said. “I get inspired by regular women. I see people around town and just think, ‘She looks so cool.’”
Holland said her early inspiration came from teachers she admired growing up.
“They’d have their glasses matching their outfits, cute belts and dresses,” she said. “Back in the day, it wasn’t really cool to dress up as an adult unless you were a teacher. They were the only ones who could still wear sequins and ugly Christmas sweaters and make it fun. And now? That’s what people want again.”
Leia Richardson, who teaches elementary school during the week, works at the boutique on weekends.
“It’s so fun,” Richardson said, beaming. “There’s so much positive energy. Everybody knows my name, and it just feels like home. Chelsey treats me like a daughter—she really is the best boss.”
Working at the shop, she said, is about more than just making extra money.
“I get to talk to people my own age on the weekends instead of little kids all the time,” she laughed. “And I get to dress up. It’s just fun.”
Holland said she’s content with how things are going and is focused on the shop as it is now.
“Right now, I’m actually content,” she said. “I’ve always got ideas brewing, but I’m trying to enjoy this moment, especially as we roll into fall and winter.”
Bauble Noelle Clothing Boutique is open Tuesday through Friday from 11 a.m. to 6 p.m., and Saturdays until 5:30 p.m.
“We’re just really grateful,” Holland said. “The community supports us, and we want to give that love right back.”
