Henry County has awarded the first $100 gift card in its “Paths & Paddles” promotional campaign to Rachel Hunsicker, who shared a heartfelt video describing how the local trail system has transformed her life. Her story underscores the deep connection residents feel to the trails and waterways throughout Martinsville and Henry County.
Launched in partnership with the Harvest Foundation and the Martinsville-Henry County Economic Development Corporation, “Paths & Paddles” invites residents to submit short videos describing how they use and enjoy the region’s trails. The videos are part of a broader marketing effort to showcase the community’s passion for outdoor recreation and to demonstrate public support as local leaders seek funding to expand the trail network.
“Our trails do more than connect places. They connect people,” said Brandon Martin, the county’s public information officer. “Rachel’s story is a moving reminder of the physical, emotional, and social benefits of these outdoor spaces.”
Up to 12 additional $100 gift cards are available for trail users who submit approved videos by July 31. Selected videos will be featured in future promotions that highlight how the community embraces outdoor living. Submissions will be accepted on a rolling basis until the deadline or until all prizes are claimed.
The campaign is part of a broader two-year initiative known as the Campaign to Build Trail Love (C2BTL), developed through Henry County’s participation in the U.S. Department of Transportation’s Thriving Communities Program. That national program helps communities launch infrastructure projects that improve mobility, reduce pollution, and enhance access to affordable transportation.
As one of the first communities selected for the program, Henry County received a $90,000 subgrant to develop an Active Transportation Plan and to launch a communications campaign aimed at elevating community voices and building pride in local trails.
That campaign became “Paths & Paddles,” a lasting brand identity for regional trail and waterway promotion. Anchored by the Dick & Willie Passage Rail Trail — which stretches 11 miles through neighborhoods, parks, and business hubs — the campaign reflects the community’s belief that outdoor access is essential to a thriving, connected life.
For more information or to submit a video, visit www.henrycountyva.gov/pathsandpaddles.
