On the heels of recent accolades for its data-driven storytelling, Martinsville City Public Schools has earned a second Award of Excellence from the National School Public Relations Association (NSPRA) for its district website.
The NSPRA Awards of Excellence celebrate outstanding communications and public relations efforts across the U.S., and this latest recognition further underscores MCPS’s commitment to transparent, effective communication within its community.
“Our website is more than just a place people go to look up an email address or the week’s lunch menu,” said Callie Hietala, MCPS Communications and Community Outreach Coordinator. “It is often the first window into our school community for our families, for potential employees, and even for families considering moving to our area. It is a hub of information, a recruiting tool, and a selling point for our district. As such, we wanted a website that was bright and inviting, easy to navigate, and a true reflection of the vibrant school community we have here at MCPS.”
The district’s current website, launched last year, features user-friendly navigation, engaging content, photos of daily activities, and up-to-date information about school events, programs, and achievements. It serves as a central hub for news and resources, ensuring that families, students, and staff have easy access to the information they need.
“We understand the importance of first impressions,” Hietala said. “Our goal with this website was to create a welcoming entryway that not only informs our community but celebrates the accomplishments and spirit of our district.”
Hietala “continues to do an outstanding job highlighting the success of Martinsville City Schools and its students and staff,” said MCPS Superintendent Dr. Zebedee Talley. “She is an integral part of our division and deserves recognition for her integrity in communication.”
Earlier this month, the school division received an Award of Excellence in Writing from NSPRA for an article that appeared on their website early in the school year. These awards highlight MCPS’ ongoing commitment to excellence in communication.
