A new shop in Collinsville is serving up protein-packed products and snacks designed to support fitness and wellness goals.

The Ville Nutrition & Energy, located at 3416 Virginia Ave., Suite 4, beside Donut World, specializes in shakes, teas, coffees and other products made with Herbalife. The store is owned by Medra Smith.
“It’s a little hard to find because you have to come into the hallway, and that makes it tricky for some people,” Smith said. “But I just love the space itself.”
Smith said she was inspired to open the shop by her desire to live healthier and help others do the same.
“I feel like we always look for something that’s going to make us better than what we were,” she said. “Especially when you have children, you want to do better and be better, and you want to show them better and teach them. I’ve always wanted to help others, so this gives me that opportunity to help others reach their goals as well as mine.”
Among the most popular menu items are the caramel chocolate cheesecake shake and the Mudslide, a coffee-based shake. The shop also offers wellness profiles, which include a review of eating habits, body measurements, muscle mass and BMI.
The Ville Nutrition & Energy is open from 6 a.m. to 4 p.m. Monday through Friday and from 9 a.m. to 2 p.m. on Saturday.