DUDE Wipes will be the entitlement partner for the NASCAR Xfinity Series race on Saturday, April 6, according to a release from the Martinsville Speedway. Drivers will take on the historic half-mile in the DUDE Wipes 250 as part of the triple header NASCAR race weekend.
“Whenever we welcome a new partner to the Martinsville Speedway family, we always search for someone whose values reflect our own,” said Speedway President Clay Campbell. “DUDE Wipes is an innovative organization filled with risk-takers and passionate people. For those reasons, we know they’ll mesh perfectly with our one-of-a-kind fans and venue.”
Though this isn’t the first NASCAR rodeo for DUDE Wipes, who have partnered with drivers like Anthony Alfredo in the past, this will be the first time the flushable wipes company will be the entitlement partner for a NASCAR race.
DUDE Wipes was an idea that sprung from the heads of childhood friends living in Chicago back in 2010. The group, consisting of Sean Riley, Brian Wilkin, Ryan Meegan and Jeff Klimkowski, appeared on the ABC reality TV program Shark Tank in 2015 to promote their product, securing both interest and investment from “shark” Mark Cuban. From there, the company skyrocketed to success, becoming available in 20,000+ stores nationwide.
“We are thrilled to be the title sponsor for the DUDE Wipes 250 at such a prestigious track like Martinsville Speedway,” said Co-Founder and Chief Marketing Officer of DUDE Wipes Ryan Meegan. “Over the last five years or so we’ve been able to build up a great amount of brand affinity with the NASCAR community through our partnership with Anthony Alfredo and in 2024 we wanted to engrain the brand even more into NASCAR. This is a huge opportunity to accomplish that & when the opportunity presented itself with Martinsville, we jumped at the chance. DUDE Wipes will be bringing a clean, skid-mark free weekend to Martinsville Speedway!”
The DUDE Wipes 250 is part of a triple-heard race weekend at Martinsville Speedway. The weekend kicks off on Friday evening with the NASCAR CRAFTSMAN Truck Series Long John Silver’s 200 on April 5.
Then, on Saturday, April 6, drivers in the NASCAR Xfinity Series will compete in the DUDE Wipes 250, followed by Sunday’s NASCAR Cup Series Cook Out 400.
Tickets for the upcoming race weekend at Martinsville Speedway, and the DUDE Wipes 250, are available for purchase via phone at 877-RACE-TIX or online at www.martinsvillespeedway.com.
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