VisitMartinsville is hosting a holiday shopping initiative to promote the numerous craftsman and shops in Martinsville – Henry County, as well as some of the unique products and experiences available locally.

The advent calendar – style campaign was launched on the VisitMartinsville Facebook page on Nov. 26. Each of the next 25 days, the VisitMartinsville team will reveal one local shop and a unique gift that can be purchased from that location. VisitMartinsville will also be hold giveaways from some of the stores being showcased throughout the campaign. Winners may choose to keep the prize or give it as a wonderful gift this holiday season.

“We want to increase the awareness of the unique products and experiences available here in Martinsville – Henry County,” said Beth Stinnett, assistant director of Tourism for Martinsville – Henry County. “This year we are challenging folks from near and far to get out and explore our community – make memories, try new experiences and take home that perfect gift for that hard-to-shop-for person on your list.”

According to Forbes Magazine, 74% of Americans prioritize experiences over products – which is why this campaign will feature experiences as well as traditional gift offerings.

To learn more about local shopping opportunities, go to www.VisitMartinsville.com/shop.

The mission of the Martinsville-Henry County Economic Development Corporation is to create new job opportunities and expand the tax base for the area. The organization strives to support and develop local industry, as well as market Martinsville-Henry County globally as an exceptional place to live, work and play. The EDC is a public-private partnership between the City of Martinsville, Henry County, the Martinsville-Henry County Chamber of Commerce, the Martinsville-Henry County Chamber’s Partnership for Economic Growth (C-PEG) and the Harvest Foundation of the Piedmont.